Unlock Growth Opportunities
in the Middle East

Access Middle East by Craft & Culture is a turnkey market entry and sales acceleration platform designed for alcohol brands looking to enter, thrive, and scale in the Middle East.

From importation licensing and bonded warehousing to distributor connectivity and active sales support, we provide the infrastructure, expertise, and network to help brands navigate the region seamlessly and successfully.

Sales Accelerator for Alcohol Brands

The Middle East presents a unique opportunity for global alcohol brands, but strict regulations, licensing requirements, and distribution challenges have historically made entry difficult.

Access Middle East has developed a streamlined, structured approach that enables brands to efficiently and sustainably establish themselves in the region. The service provides brands with a turnkey ecosystem that goes beyond stock positioning—offering a complete market acceleration program to help brands generate sales, build distributor relationships, and drive visibility in key on-trade and retail channels. Craft & Culture holds importation licenses and operates its own regional warehouse infrastructure, ensuring brands have the operational support they need to scale effectively.

“Access Middle East is more than just a logistics solution—it’s a full-scale sales accelerator designed to ensure that brands don’t just enter the market, but thrive in it.”

Key Features of Access Middle East

Importation & Licensing Support

Access Middle East empowers brands to seamlessly position product in region via its licensed and regulatory compliant platform

Bonded Warehousing & Local Stock Positioning

Streamlining ability for distribution partners, reducing costs & improving availability

Regional Infrastructure & Logistics

Ensuring efficient stock movement and supply chain optimisation

Distributor & On-Trade Connectivity

Connecting brands with key partners in Dubai, Abu Dhabi, and beyond

Sales & Brand Growth Acceleration

Helping brands secure listings, grow awareness, and activate in key venues

Client Portal

Allowing brands to track inventory, manage shipments, and access order history in real time

Market Consultancy & Brand Activation Support

Providing insights, data, and tailored go-to-market strategies

Full-Time & Fractional Resources

Providing brands with scalable operational and market support

The Process

BRAND ASSESSMENT & MARKET FIT

PRE ONBOARDING ASSESMENT

Market Potential – We analyse the demand for your product type
Competitive Landscape – We assess whether your brand can stand out
Commercial Feasibility - We build regional commercial model and value chains

TIMELINE - 1 month

GO TO MARKET PLANNING

DISTRIBUTION STRATEGY

Identifying Distributor Partners – We match your brand with the best distributors for your category

Multi-Market Placement – We align on expansion opportunities across multiple territories

Sales Alignment – We set volume expectations and market penetration goals

Brands Positions stock to regional warehouse

TIMELINE
- 6-8 weeks upon stock arriving in region

DISTRIBUTOR ENGAGEMENT & SALES ACTIVATION

SALES PULL THROUGH
Once stock is positioned in region, we actively drive for listings & sales velocity with distributors & retailers

Stock-on-hand model – Distributors can order without high-risk commitments
Drive Sales – We leverage our distributor relationships to drive listings

Monitoring – We provide monthly reports & strategic pivots

TIMELINE
- Ongoing

FAQs

  • Distributors and buyers prefer readily available stock over brands that require long lead times for shipments. By positioning inventory locally, you make it easier for distributors to pick up, reducing friction and accelerating sales.

  • While direct shipping is possible, it creates longer lead times, higher costs, and lost sales opportunities. Most distributors avoid brands without local availability as they don’t want to hold excess stock or wait weeks for shipments.

  • Item descriptionLocal stock positioning gives your brand a competitive advantage by allowing:

    ✔ Faster fulfillment – Distributors can place an order today and receive it tomorrow.

    ✔ Greater distributor interest – Buyers prefer brands with readily available inventory.

    ✔ Lower costs over time – Avoid emergency air freight and inconsistent supply chain issues.

    ✔ Flexibility & agility – You can respond to demand quickly without logistical delays.

  • We work with brands to minimise risk by starting with low-volume commitments and adjusting based on market demand. Our warehousing solutions ensure flexibility, so you’re not overcommitting but still maximising opportunity.

  • Pricing varies depending on your product category, volume, and distribution goals. Contact us to discuss a package that fits your brand’s expansion strategy.